is a 3-4 week project to create new names for brands or companies.
We use a variety of ideational techniques to create a selection
of candidate names. The goal is to express your marketing and communications
objectives with vigor and clarity. Names are pre-screened for availability
as a corporation or brand name. We also report on multilingual suitability.
Our project team includes language researchers, who deals with
the etymology of building-block words related to the assignment;
linguists, who deal with the structure and appropriateness of new
names; and wordsmiths, who assist in the shaping and polishing of
Some of the names we've created:
- Trueste (perfume for Tiffany)
- Premio (leading maker of Italian sausages)
- Ceridian (new manufacturing
ingredient for the building trade)
- Second Nature (renewable energy
program for Alliant Energy)
- Quantra Corp. (merger of 4 financial
- Evaliant (web-based media firm)
- MegaDrops (household adhesive)
Clients include Alliant Energy, AquaGlass Corp., Biosense/J&J,
Celgene, Clairol, Georgia-Pacific, IdeaVillage, Kraft Foods, Lenzing
AG (Austria), Pfizer, MasterCard, Premio Foods, Sea Containers,
Seagram, 3M, Tiffany & Co., Zorlu Textiles (Turkey).
Contact: Steve Rivkin, phone 201-670-1370, fax 201-670-1265, e-mail: email@example.com